Marketing Cloud Connect Essentials Practice Tests and PDFs

Transactional email send with the event notification service response can be used to send password reset emails and get real-time feedback on the delivery status. If the email is not sent, an API call can be triggered to send an SMS message instead. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_event_notification_service.htm&type=5 https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mcapis/ messageDefinitionSends.htm

Keyword opt in and SMS Messaging can be used to allow attendees to request event-specific notifications by texting a keyword to a short or long code. The keyword can trigger an SMS message with the requested information or a link to a CloudPage with more details. Reference: https://help.salesforce.com/articleView?id=sf.mc_moc_keyword_opt_in.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_moc_sms_messaging.htm&type=5

Import File activity can be used to import the unsub file from the SFTP to a data extension. Query activity can be used to query the data extension and update the status of the subscribers in All Subscribers list to Unsubscribed. Data Extract and File Transfer activities are not needed for this process. Reference: https://help.salesforce.co

To evaluate if a customer has made a purchase after entering the journey, a Data Relationship or Data Designer is needed to relate the master data extension and the purchase data extension. Then, a Decision Split activity can use Entry Data or Contact Data to check the purchase status. Automation Studio activities are not needed for this process. Reference: https://help.salesforce.com/articleView?id=sf.mc_co_data_relationships.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_co_data_designer.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_jb_decision_split.htm&type=5

A journey with CRM date based entry source can be used to trigger emails based on a date field in the CRM object, such as the reminder date. The journey can also use the Update Contact activity to update the record in CRM after sending the reminder email. Reference: https://help.salesforce.com/articleView?id=sf.mc_jb_date_based_events.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_jb_update_contact.htm&type=5